top of page

SaaS Content Marketing

Content Management SOcial media email campaigns email automations pinterest seo blog posts

Social Media Strategy

  • Focused on relatable, engaging content by creating memes and social visuals that increased shares and audience connection.

  • Educated through real-world use cases by turning our clients features into solutions for common agent pain points.

  • Built community engagement by encouraging tags, spotlighting users, and fostering agent-to-agent interaction.

  • Leveraged seasonal relevance by aligning posts with summer turnover, vacation coverage, and key industry events.

Social Media Marketing and Content Creation

Social Media Results

12.5%

Comments

57.1%

Reposts

29.1%

Reactions

Pinterest Strategy

  • Drive evergreen traffic with value-first content

  • Positioned client as a resource, not just a product

  • Use platform-native formats to maximize engagement

Untitled design (7).png
Untitled design (11).png

Email Campaigns

  • Centered emails around timely, seasonal topics
    Created campaigns tied to what the audience was experiencing in real time—like summer turnover, vacation coverage, and open house surges—to increase engagement and relevance.

  • Delivered tactical, value-driven content
    Focused on solving everyday problems for agents and property managers with practical tips and workflow advice, positioning the client as a trusted resource.

  • Maintained a human, conversational tone
    Wrote like a real person, not a brand—making emails approachable, inbox-friendly, and more likely to be read and acted on.

Email Campaign Stats

27.2%

Open Rate

3.2%

Click Rate

0.29%

Unsubscribe 

Blog Posts

  • SEO-first approach using targeted keywords, metadata, and internal linking to improve discoverability and site structure.

  • Added value with tutorials, video guides, and how-to content to support user education and drive engagement.

  • Created custom visuals and repurposable assets for Pinterest, email, and social to maximize each post’s reach and utility.

  • Aligned blog content with seasonal trends and product features to stay relevant and support broader campaign goals.

Untitled design (12).png
bottom of page