CLIENT #2
ppc ads seo website optimization marketing strategy brand positioning
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Website Optimization
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Strategic Service Positioning: The site was restructured to clearly highlight three core offerings—POS Support, Enterprise IT, and Cybersecurity—improving relevance and alignment with industry-specific buyer needs.
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UX-Driven Navigation Improvements: Homepage and menu updates were designed to simplify user paths and improve engagement with service pages, resulting in a 27% increase in internal click-throughs.
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Conversion-Focused CTAs: Clear, consistent calls to action and dropdown navigation were added to guide users toward key services and increase lead generation potential.
PPC Advertising
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Segmented Campaign Structure: Launched three separate campaigns with tailored ad groups, allowing for better control over targeting and budget allocation.
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Budget Efficiency: With a $500/week budget, allocated spend based on service priority and conversion potential—$200/week and $100/week for more niche-services.
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High-Intent Ad Targeting: Focused ad copy and keyword strategy on urgent or operationally critical searches, driving lower CPCs and stronger click-through rates than broader industry terms.
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SEO Strategy
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Keyword-Targeted Content Development: Built and optimized landing pages around high-intent, industry-specific keywords helping capture mid-to-bottom funnel search traffic.
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On-Page Optimization & Meta Restructure: Updated page titles, meta descriptions, headers, and internal linking across service pages—contributing to a 20% lift in organic impressions in the first 30 days.
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Local & Niche Relevance: Focused on multi-location and franchise-specific keyword variants, targeting less competitive but high-converting phrases.
Results
971
Clicks to Contact
7,335
Unique Visitors
7,628